Whenever we talk about Online Marketing, Natural search listing is still dominating area where most of the online businesses are dependent as of now.

No doubt organic listing always helps you to drive good amount of traffic. No. of sites are increasing as of now and there is very tough competition in natural search space. In last few years organic search have taken many major turns, because for same keywords no. of sites have increased exponentially and it’s going on. Search engines have no choice to make it more tough and filter only those sites which are having very high quality, in term of design/pictures/information. That’s the only way to show the highest relevant result to the end users.

How to generate business online without organic listing.
Now the challenge is how to generate sales/leads through online medium without help of organic listing. Because it’s not necessary your site will appear on all the keywords. Yes, you should always consider the natural search space at top of your all activities but simply you can’t be dependent on organic listing. Your online business should not be completely dependent on organic search. There are many other ways from where you can generate a good amount of traffic and ultimately business. Some of the major ways are PPC, Banner Advt., email marketing, social media marketing, viral marketing.

5 Major ways of Online Marketing (Apart from Organic Search)
1. PPC : Pay Per Click always gives you an instant results. Some of the major platforms are Google Adwords and Microsoft Adcenter. You should always create a dedicated well designed landing Page i.e. speciallly designed for PPC. But it’s totally depends upon industry to industry. For some of the industries it works well but for few competitive industries bidding is so high and you may hardly earn something.

2. Banner Advt. : Display Advertising always play an important role in driving traffic as well as creating brand. Interactive Advertising Bureau (IAB) conducts research and define standard for Online Advertising industry.

Tips for Display Advertising:
a. Analyze your competitors where they are showing there Ads.
b. Identify relevant website
c. Create banner with call to action message
d. Set target budget
e. Create user friendly banner
f. Follow all standards defined by IAB

3. Email Marketing: In Online marketing space email marketing is one of the tried and tested mediums. Two major success point of email marketing i.e., low cost and effectiveness. Try to run your campaign on Opted emails and follow all the standards. Don’t do any kind of spamming for a long term gain. Create your mailer by following all the guidelines, just to ensure your mailers are going to user inbox only.

4. Social Media Marketing: One of the newly introduced medium. Social media not only helps you to generate business but also to create a brand awareness of your product or service. Facebook, Twitter, Linkedin, Youtube are some of major tools that you should use to promote your product or service. Engage your users by using these tools and you can communicate to your end users with these tools. Social media is growing day to day and in coming days this will be one of the major medium to get business online.

5. Viral Marketing: Word of mouth always helps you to create brand identity. Viral marketing can drive massive amount of traffic in very short period of time. Create something unique that can make people laugh and intent them to share the content (Video/Image) to their friends. This kind of viral always helps in brand recall. One of the viral ad I always remember i.e. on Microsoft outlook. Bade dino ke baad http://www.youtube.com/watch?v=6LJ_HF6imNc

In coming days definitely we will have more innovative ways to do online marketing.